001 / Resume

Ashley Todd

Digital Marketing & Brand Strategist

Website Development · AI Automation · E-Commerce Growth

002 / Professional Summary

Strategic Digital Marketing & Brand Strategist with experience leading website redesigns, strengthening brand identity, and driving measurable business growth through digital marketing, AI automation, and e-commerce strategy. Proven success generating online revenue, improving SEO performance, developing high-converting websites, and executing integrated marketing campaigns across digital and traditional channels. Skilled at leveraging AI, analytics, and customer insights to streamline workflows, enhance user experiences, and build scalable marketing solutions that deliver measurable results.

003 / Core Expertise

Digital Marketing Strategy
Brand Development
Website Development
Website Redesign
AI Workflow Automation
Shopify Development
SEO Strategy
Google Ads
Email Marketing
Content Strategy
UX Optimization
Conversion Optimization
Google Analytics
Shopify Analytics
Social Media Marketing
E-Commerce Strategy
Marketing Automation
Customer Journey Optimization
Cross-Functional Collaboration

004 / Professional Experience

Rob's Roofing

Digital Marketing Strategist

Rebuilt the company website from the ground up using the AI-powered platform Lovable, developing effective prompts that accelerated website creation while maintaining brand consistency and functionality.
Designed the website layout, wrote original website copy, and created a modern user experience aligned with company branding and marketing objectives.
Partnered with leadership to establish and strengthen the company's digital brand presence while improving website usability, SEO, and overall performance.
Leveraged AI tools to streamline website development and digital content creation, reducing manual work while accelerating project delivery.
Analyzed website performance and user behavior to continuously optimize engagement and conversion opportunities.

Mephisto Scottsdale

E-Commerce & Retail Operations Manager

Led the complete redesign and redevelopment of the company's Shopify website, collaborating with developers to improve user experience, strengthen brand identity, and support continued online growth.
Generated approximately $150,000 in online revenue while increasing online sales by 30% through website optimization, SEO enhancements, digital merchandising, and customer-focused marketing strategies.
Improved website performance by redesigning page layouts, developing new product pages, and enhancing the overall customer journey, contributing to stronger engagement and conversion metrics.
Reduced inventory discrepancies by 25% through improved inventory management across Shopify, Amazon Marketplace, and point-of-sale systems.
Planned and executed integrated marketing campaigns across Google Ads, Mailchimp, Instagram, TikTok, direct mail, and print advertising to expand brand awareness and customer engagement.
Leveraged ChatGPT, Claude, and Lovable to automate marketing workflows, accelerate content creation, and improve operational efficiency.
Used Shopify Analytics, Google Analytics, and AI platform analytics to monitor campaign performance, identify customer trends, and guide data-driven marketing decisions.

005 / Technical Skills

Marketing Platforms: Shopify, Google Ads, Mailchimp, Amazon Marketplace
Analytics: Google Analytics, Shopify Analytics, AI Platform Analytics
AI & Automation: Lovable, ChatGPT, Claude
Marketing: SEO, Content Strategy, Email Marketing, Social Media Marketing, Conversion Optimization

006 / Education

Bachelor's Degree in Communications

Minor in Special Event Management