Ashley Todd

Founder & Digital Growth Consultant

• Provide digital marketing, e-commerce, website development, and growth strategy services for small and mid-sized businesses.
• Develop and optimize Shopify and Amazon Marketplace strategies, including product catalog organization, marketplace integrations, listing optimization, and e-commerce operations.
• Build conversion-focused websites and digital experiences using AI-assisted development tools, SEO strategy, UX principles, and brand-focused content.
• Partner directly with business owners to identify growth opportunities, develop digital strategies, define project scope, and implement scalable marketing solutions.

Digital Marketing Strategist

• Rebuilt the company website from the ground up using the AI-powered platform Lovable, developing effective prompts that accelerated website creation while maintaining brand consistency and functionality.
• Designed the website layout, wrote original website copy, and created a modern user experience aligned with company branding and marketing objectives.
• Partnered with leadership to establish and strengthen the company's digital brand presence while improving website usability, SEO, and overall performance.
• Leveraged AI tools to streamline website development and digital content creation, reducing manual work while accelerating project delivery.
• Analyzed website performance and user behavior to continuously optimize engagement and conversion opportunities.

E-Commerce & Retail Operations Manager

• Led the complete redesign and redevelopment of the company's Shopify website, collaborating with developers to improve user experience, strengthen brand identity, and support continued online growth.
• Managed day-to-day e-commerce operations across Shopify, Amazon Marketplace, digital merchandising, product catalog management, inventory systems, and customer-facing digital experiences.
• Generated approximately $150,000 in online revenue while increasing online sales by 30% through website optimization, SEO enhancements, digital merchandising, and customer-focused marketing strategies.
• Improved website performance by redesigning page layouts, developing new product pages, and enhancing the overall customer journey, contributing to stronger engagement and conversion metrics.
• Reduced inventory discrepancies by 25% through improved inventory management across Shopify, Amazon Marketplace, and point-of-sale systems.
• Planned and executed integrated marketing campaigns across Google Ads, Mailchimp, Instagram, TikTok, direct mail, and print advertising to expand brand awareness and customer engagement.
• Leveraged ChatGPT, Claude, and Lovable to automate marketing workflows, accelerate content creation, and improve operational efficiency.
• Used Shopify Analytics, Google Analytics, and AI platform analytics to monitor campaign performance, identify customer trends, and guide data-driven marketing decisions.