Find Foot Support

Find Foot Support (Mephisto Scottsdale) started as a basic Shopify storefront in September 2021. The category, specialty orthopedic footwear, needs education, fit expertise, and trust. The site had to teach, sell, and route customers to in-store fittings without ever feeling like a medical form.

Early days: single product images, limited filters, a homepage that competed with itself. First priority was cleaning the visual hierarchy and giving each product enough surface area to sell itself.

Homepage updated to match the brand's real personality. Dropdown navigation cleaned up wayfinding. A pop-up rewarded newsletter signups with a coupon. Free hassle-free returns removed a real barrier for first-time shoe buyers online.

We also became the only U.S. store selling replacement laces, every color, every length, with photos I shot and stocked by hand.

The current site sells thousands of variants through a mega menu that collapses the full category tree into one hover, a product detail layout that swatches related colorways, and a book-a-fitting flow that pulls Scottsdale shoppers straight into the store calendar.

Behind the scenes, the same catalog syncs to Amazon Seller Central, 11,861 listings live across the marketplace, keeping Shopify as the source of truth for pricing, inventory, and variants.

Amazon reach without cannibalizing the direct site: variants, images, and inventory push from Shopify to Amazon so the team edits one place. A single sandal (8 sizes, multiple colors) becomes dozens of Amazon ASINs without dozens of manual listings.

The Mephisto Scottsdale homepage is a living surface, refreshed for seasonal campaigns, sales moments, and new arrivals. Below, eight homepage variations shipped over time using the same design system, spanning Spring, Fall, and Accessories collections.

Scottsdale shoppers book a fitting straight from the site. A branded calendar, real-time availability, and a Calendly-powered time picker hand the customer off to the store without a phone call.

The loyalty program tracks every customer, tags 99% of transactions, and turns anonymous shoppers into contactable members. Segments separate high-value regulars from dormant ones, and tiered rewards, $30 off, 25% off, free pair, keep them coming back to the store.