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Social Media Management, Content Creation
Social Media
Role
Content Creator & Account Manager
Year
2025 to Present
Discipline
Social Media Management
Status
Case study
Building Brands Beyond the Website.
My work now extends into social media content creation and account management, helping brands keep a recognizable, active presence everywhere their customers scroll.
Social media management is one of the newest additions to my digital marketing work, and one I'm actively growing. Each account gives me more data, more insight into audience behavior, and another opportunity to refine what works.
Case study 01
Rob's Roofing
Social Media Management + Content Creation
I helped manage the company's social presence with an emphasis on short form video, consistent content, brand awareness, and audience engagement, turning everyday roofing work into content people actually stopped to watch.
01 / Reel views
0K+
High performing short form content reached 2,000+ views.
02 / Performance increase
+0%
Instagram Insights showed the account up approximately 62% during my management period.
03 / Follower growth
0+ / day
The account consistently gained at least approximately three new followers per day during active management.
04 / Audience engagement
Active
Reel content generated organic comments and audience interaction.
Figures reflect Instagram Insights I observed while managing the account.
Content That Got People Watching
Roofing isn't traditionally an entertainment category, so the strategy focused on making projects, job sites, the team, roofing information, and everyday company activity more engaging and approachable through short form video. The top performing Reel passed 2,000 views with organic comments from the community. The middle Reel is from La Cocina, a Scottsdale restaurant I also create content for.
Top performing Reel
La Cocina
On the job site
002 / The Strategy
How I approach a social account.
01
Strategy
Identify content opportunities and determine what the audience would actually want to see.
02
Create
Develop Reels, posts, Stories, graphics, captions, and brand focused content.
03
Publish
Maintain consistent account activity and test content formats and posting approaches.
04
Engage
Respond to and encourage customer interaction so the account feels active and approachable.
05
Learn
Review performance and audience behavior to understand what works.
06
Improve
Apply those insights to the next piece of content and continuously refine the strategy.
003 / Content Pillars
What a brand can show up with.
Projects
Completed work, transformations, products, services, and business activity.
Behind the Scenes
The people, processes, culture, and everyday moments behind the brand.
Education
Helpful information, tips, FAQs, services, and industry knowledge.
Trust
Customer experiences, reviews, testimonials, team content, and credibility.
Brand Personality
Content that makes a company feel human, recognizable, and approachable.
Local Awareness
Content designed to connect businesses with customers in their surrounding market.
004 / Story Strategy
Stories Keep the Brand Moving
Examples of how I plan Story content, the formats I rotate through to keep an account feeling current between feed posts.
Story strategy
Project Updates
Active jobs, completed projects, and current work.
Story strategy
Behind the Scenes
Quick looks into the people and everyday activity behind the company.
Story strategy
Educational
Tips, FAQs, services, and useful information.
Story strategy
Customer Engagement
Reposts, mentions, questions, polls, and opportunities for interaction.
005 / Account Management
More Than Posting.
A social account shouldn't feel like a billboard. It should feel active. That means creating content, responding to customers, participating in conversations, recognizing tagged content, and making sure the personality of the brand carries through every interaction.
006 / Business Impact
How Content Supports the Business
007 / Growing
Growing With Every Project.
Social media management is one of the newest additions to my digital marketing work, and I'm actively building this side of my portfolio through real brands and real audiences. Every Reel, Story, post, comment, and campaign gives me more insight into what captures attention and what gets people to engage. I use those insights to make the next piece of content stronger.
Create. Measure. Learn. Improve. Repeat.
Your Brand Should Be Doing More Than Just Posting.
Let's build a social presence people actually want to follow.
Let's Work Together →Next Case Study, 01 / 09